As we step into 2025, travel trends are evolving to reflect the modern traveller’s desire for meaningful, immersive, and eco-conscious experiences. From rekindling the magic of nostalgia to exploring under-the-radar destinations, these trends redefine how and why we travel. Here’s a closer look at what’s shaping journeys next year.
Nostalgia-Driven Escapes
In a fast-paced digital age, many travellers are finding comfort in revisiting iconic eras and cherished memories. Nostalgia is shaping holiday plans, with the 1990s and Roaring Twenties providing major inspiration. Whether it’s booking stays reminiscent of retro beach resorts or exploring jazz-age glamour, these journeys tap into the joy of simpler, timeless moments.
Revisiting destinations from childhood vacations is another trend on the rise. Families are rediscovering places where they once built sandcastles or hiked together, reimagining those cherished experiences with new generations in tow. I spent much of my early childhood in the coastal regions of Spain, from the small Balearic Island of Menorca to the growing in popularity Costa del Sol, via Alicante, Valencia and Tenerife – perfect for nostalgic inter-generational trips.
Trailblazer Hotels: Destinations in Themselves
Gone are the days when hotels were just places to rest your head. In 2025, accommodation is the focal point of travel plans. Iconic properties with unique designs and rich histories are becoming “calling card” destinations, with travellers planning entire trips around standout hotels.
From luxurious paradores in Andalucia to avant-garde boutique stays in Madrid, these properties offer more than just comfort, they’re the heart of the adventure, blending local culture, sustainability, and design innovation.
Off-the-Beaten-Track Journeys
While Spain remains a perennial favourite, there’s a growing appetite for discovering its lesser-known gems. Hidden corners like the Alpujarras in Andalucia, the Teruel region in Aragón, or the Ribeira Sacra in Galicia offer untouched landscapes, authentic cultural experiences, and the tranquillity that over-tourism has eroded in more famous locations.
For travellers seeking peace and authenticity, these destinations provide a rare chance to connect deeply with Spain’s diverse heritage, away from the crowds.
At TOMA & COE, we strive to bring you authentic experiences in lesser-known locations. Our aim is to show you the Spain you never knew.
The Continuing Rise of Slow Travel
The slow travel movement continues to resonate with those seeking to escape the frantic pace of modern life.
Whether it’s walking the quieter Camino de Santiago routes, cycling the Via Verde trails, or immersing oneself in local storytelling, slow travel is about savouring every moment. Spain’s vast countryside and rich culture make it a perfect destination for this kind of mindful journey.
Book yourself on one of our Camino tours taking you from the south of Spain towards Santiago in the north.
Luxury Train Travel
Luxury train journeys are enjoying a renaissance as travellers seek experiences that blend nostalgia, luxury, and sustainability. Spain’s El Tren Al Andalus is a prime example, offering a glimpse into the golden age of rail travel while traversing Andalucia’s stunning landscapes. These journeys provide an elegant, unhurried way to explore Spain’s history and beauty.
Read our article on 5 Incredible train journeys in Spain for more inspiration.
“Authenti-cities”: Rediscovering Urban Charm
Amid growing concerns about over-tourism, cities are reimagining themselves as authentic cultural hubs. Travellers are bypassing overcrowded hotspots in favour of destinations that offer unique local experiences.
Cities like Córdoba, Girona, and Cádiz are gaining popularity for their history, communities, and culinary treasures. These “authenti-cities” invite travellers to dive deep into their unique character, far from the cookie-cutter experiences of tourist-heavy areas.
With our bespoke tours, we can create the perfect itinerary for you to explore cities bursting with interest, yet not bursting at the seams.
Sustainable and Conscious Travel
With climate change and environmental concerns at the forefront, sustainability is no longer a buzzword, it’s a must. Travellers in 2025 are seeking eco-friendly options that reduce their impact while supporting local communities.
From staying in solar-powered lodges to dining on farm-to-table meals, tourists are making conscious choices that benefit the planet and local economies. Searches for “eco nature holidays” have surged by 250%, reflecting this growing commitment.
Food Tourism: A Gateway to Culture
Food is no longer just a part of the journey; it’s the main event. Culinary tourism is booming, with travellers exploring destinations through their flavours. From bustling markets in Valencia to Michelin-starred restaurants in San Sebastián, Spain is a paradise for food lovers.
Cooking classes, food tours, and dining in local homes offer a rich, immersive experience. By tasting regional specialities and learning about culinary traditions, travellers connect with a destination in ways that transcend sightseeing.
At TOMA we take you into the heart of Spanish culinary culture with our food tours: olives from trees to tables, cooking local dishes in a family farmhouse, and exploring vineyards with tastings of the bodega’s wine. Discover our food tours.
Why These Trends Matter
Travel in 2025 is about connection: to the past, to the environment, and to local communities. These trends reflect a desire for authenticity, sustainability, and meaning, as travellers move away from superficial experiences toward deeper, more personal journeys.
At TOMA & COE, we embrace these preferences, offering bespoke experiences that align with what today’s travellers value most. Whether you’re dreaming of a slow journey through Andalucia, a luxury train adventure, or uncovering hidden gems, we’ll help you create unforgettable memories.
Ready to embrace the travel trends of 2025? Let TOMA & COE guide you to your next adventure.
