The world of meetings, incentives, conferences, and exhibitions (MICE) is still feeling the effects of global shifts. However, the industry is not simply bouncing back but evolving in exciting ways. As we look ahead, several key MICE trends in 2025 are set to shape how events are planned, organised, and executed.

Here’s a look at some of the most important MICE trends predicted for 2025.

Sustainability: Greener Events, Happier Clients

Sustainability is no longer just a buzzword; it is a central consideration in every event planning process. In 2025, eco-conscious events will be very visible in the MICE industry as clients and attendees place greater importance on minimising environmental impact. This means a focus on:

– Green venues that use renewable energy and environmentally friendly practices.

– Sustainable catering with locally sourced, organic food.

– Minimising waste, whether it’s reducing plastic use, encouraging digital handouts over paper, or ensuring leftover food is donated.

At TOMA & COE, we are committed to selecting venues that meet high sustainability standards and offering our clients options that are not only beautiful but also environmentally responsible. Whether you’re planning a conference in a stunning eco-friendly resort in Andalucia or an incentive trip to a rural estate committed to zero waste, we will ensure your event meets both your business objectives and your green credentials.

Hybrid Events: The Future of Meetings

The hybrid event model is here to stay, combining the best of both physical and virtual experiences. For those unable to attend in person, hybrid events offer a way to participate, interact, and engage just as if they were in the room.

In 2025, this will go beyond simple video streaming, with technology providing immersive experiences using virtual reality (VR) and augmented reality (AR).

TOMA & COE collaborates with tech partners to offer high-quality virtual access and digital tools that enhance the experience for all attendees.

Personalisation: The Key to Memorable Experiences

In 2025, personalisation will become a top priority. Attendees no longer want cookie-cutter events; they want experiences tailored to their preferences. This goes beyond the event agenda to include the design of the space, networking opportunities, and even food choices. Providing a bespoke experience shows attendees their needs and tastes are valued, resulting in higher satisfaction and engagement.

Our bespoke travel and event planning service is designed with personalisation at its core. Whether it’s curating unique cultural experiences in Spain, organising a flamenco performance in Seville for your incentive group, or arranging small-group wine tastings in the vineyards of Ronda, we ensure your event is a personal journey for every attendee.

Wellness Integration: Prioritising Health and Wellbeing

Wellness is having a renaissance and is certain to be at the heart of MICE events in 2025. Companies and organisations recognise attendees perform better when their physical and mental health is prioritised. This could take the form of:

– Mindfulness sessions during breaks.

– Offering fitness activities like yoga or walking tours as part of the agenda.

– Providing health-conscious catering, such as plant-based menus or organic snacks.

At TOMA & COE, we’ve embraced this trend wholeheartedly. We offer venues that feature wellness facilities, whether that’s a spa retreat in the heart of Andalucía or a yoga session on the beach after a productive day of meetings. Our holistic approach to wellness ensures that attendees are relaxed, focused, and able to enjoy both business and leisure.

Smaller, More Exclusive Gatherings

Post-pandemic, the shift toward smaller, more intimate gatherings continues. Companies are moving away from large-scale events and focusing on creating higher-quality experiences for smaller groups. This trend allows for more personalised interactions, meaningful networking, and the ability to truly immerse attendees in the local culture.

Spain offers a perfect backdrop for such events, with its boutique hotels, rural estates, and hidden gems that provide a sense of exclusivity. TOMA & COE specialises in sourcing off-the-beaten-path locations where privacy and luxury meet. Whether you’re planning an executive retreat in a secluded villa or a conference at a boutique winery, we ensure your event is intimate, unique, and unforgettable.

Bleisure Travel

With the rise of bleisure (business and leisure travel), destinations that offer both professional facilities and leisure activities will see a surge in popularity. Event organisers will focus on locations where attendees can enjoy the cultural or natural beauty of the area before or after the event.

TOMA & COE ensures your event not only meets your business objectives but also offers a chance for attendees to experience the best Spain has to offer. Whether it’s an incentive trip that includes vineyard tours, historical site visits, or simply enjoying tapas by the sea, we create experiences that go beyond the boardroom.

Explore how TOMA & COE can help you create exceptional events and experiences which captivate attendees. Contact us to find out more.