Incentive travel is more than just a reward, it’s an opportunity to inspire, engage, and create lasting memories. While luxurious destinations and high-end accommodations are key components, the true magic happens when travellers connect with the local culture, traditions, and people.
At TOMA & COE, we believe that integrating authentic local experiences into incentive travel enhances the journey, leaving participants enriched and motivated.
Why Local Experiences Matter in Incentive Travel
Gone are the days when corporate incentive trips were just about relaxing in a five-star resort. Today’s workforce craves meaningful travel experiences that go beyond the usual tourist attractions. By incorporating local elements, incentive travel programs can:
- Boost Engagement – Employees feel a deeper connection to the destination when they experience it through the eyes of the locals.
- Enhance Cultural Awareness – Exposure to local customs and traditions fosters respect and appreciation for different cultures.
- Create Unique Memories – A hands-on, immersive experience is far more memorable than a standard sightseeing tour.
- Support Local Communities – Investing in local businesses and artisans ensures a positive impact on the destination.
Discover our Incentive Travel ethos
How to Integrate Local Experiences into Incentive Travel
We specialise in crafting tailor-made incentive travel programs that immerse guests in the heart and soul of Spain. Here are some ways we bring local culture into our itineraries:
1. Exclusive Access to Lesser-known Sites
While famous landmarks have their charm, true cultural discovery happens off the beaten path. Our incentive travel programs offer behind-the-scenes access to historic estates, private flamenco performances, and artisan workshops where guests can interact with local craftsmen.
2. Culinary Adventures with Local Experts
Food is an essential part of any culture, and Spain boasts a rich gastronomic heritage. We arrange exclusive dining experiences in traditional cortijos (rural estates), hands-on cooking classes with renowned chefs, and private tapas tours through authentic local markets. These experiences allow guests to savour Spain’s culinary delights while learning about regional traditions.
Group dining experiences are among the most appreciated activities in an incentive travel program, with 51% of respondents in the ITI 2024 Survey ranking them as key to success.
3. Active and Immersive Cultural Experiences
For a truly engaging experience, we incorporate interactive activities that allow travellers to participate rather than just observe. From learning the art of Andalusian horse riding to sherry tasting in Jerez, these hands-on experiences leave a lasting impression.
According to the ITI 2024 Survey, group cultural sightseeing (50%) and relationship-building activities (45%) were also highlighted as essential components of incentive travel.
4. Sustainable and Responsible Tourism
We believe in giving back to the communities that make these experiences possible. Our itineraries include opportunities for travellers to engage in responsible tourism, whether by supporting local cooperatives, visiting eco-friendly vineyards, or participating in conservation projects.
These align with many Corporate Social Responsibility (CSR) activities which were cited by 31% of ITI Survey respondents as a key component of successful incentive travel programs.
5. Authentic Storytelling and Personal Encounters
One of the most powerful ways to experience a destination is through the stories of its people. Our incentive travel programs often feature encounters with historians, artists, and local legends who share their insights and personal anecdotes, making the experience deeply personal and engaging.
The Benefits of Localised Incentive Travel for Companies
Companies that invest in incentive travel programs with a strong local component can expect numerous benefits, including:
- Increased Motivation – Employees feel valued when given an experience that is thoughtfully curated and meaningful.
- Stronger Team Bonds – Shared immersive experiences foster camaraderie and team spirit.
- Enhanced Brand Reputation – Companies that support sustainable and cultural tourism demonstrate their commitment to responsible travel and corporate social responsibility.
- Greater ROI on Incentive Programs – A truly memorable trip boosts loyalty and productivity more effectively than a generic luxury experience.
Incentive Travel with TOMA & COE
We specialise in designing incentive travel programs that blend luxury with authenticity. Whether it’s a deep dive into the traditions of Andalucia, a curated wine-tasting journey, or a private performance by a local flamenco legend, we ensure that each experience is unique, engaging, and unforgettable.
Incentive travel should be more than just a reward, it should be a transformative journey that leaves a lasting impact. By incorporating local experiences, companies can create incentive trips that inspire and motivate while celebrating the richness of Spanish culture.
Ready to take your incentive travel program to the next level?
