Travel is shifting. More people are stepping away from hurried, box-ticking city breaks and choosing journeys anchored in meaning. These aren’t simply holidays. They are explorations powered by curiosity, purpose, and personal passions. Call them “whycations” – experiences shaped by the question why am I travelling?, not how much can I fit in?
Across Andalucía, this movement feels especially alive. The region itself invites a slower rhythm. Landscapes unfold in spacious layers; history lingers in courtyards, kitchens, and mountain passes; and stories seep from the earth. Travellers are responding to this richness by seeking itineraries that reflect who they are and what they care about.
Travel that speaks to the heart
At TOMA & COE, this is the work that has defined us from the beginning. Our guests don’t come to tick off monuments. They come to dive into Andalusian life.
For some, that means joining an olive-oil harvest on a family estate and learning why the November light feels different when you’re watching it filter through ancient groves. For others, it’s a writer’s retreat in the wooded hills of rural Huelva, where silence becomes its own form of inspiration. Each journey is crafted with intention: unhurried, thoughtful, rooted in real places and real people.
These experiences create space. Space to ask questions. To follow a thread of interest. To return home altered in small but lasting ways.
A journey into Moorish Spain
One of the most powerful “whycation” experiences we offer is our Al Ándalus tour: a deep exploration of Moorish Spain guided by bestselling author and historian Jason Webster.
Across six evocative nights, Jason traces the footsteps of poets, philosophers, and rulers who shaped one of Europe’s most remarkable civilisations. Travellers walk through palace gardens designed a thousand years ago, stand in the half-light of mosques-turned-cathedrals, and discover the stories behind the architecture that still defines Andalucía today.
It is a journey for those who want to understand, not just observe. A journey for people drawn to the cultural and intellectual legacy of Al Ándalus, and who feel the call to experience it through expert storytelling and slow, attentive travel.
Jason returns in February 2026, when winter sunlight sharpens every. It’s an ideal moment to walk the old routes with clarity and calm.
Travel with purpose
Whycations are not a trend. They are a return to something essential – travelling in alignment with what moves you.
If Moorish history, storytelling, and deep cultural immersion resonate with your own “why,” you may wish to join Jason Webster’s next departure. Places are limited, and early booking is recommended to secure your spot.
You can explore the full itinerary here.
