About Us
About TOMA & COE:
Discover the people behind your journey
TOMA & COE is an independent, boutique travel company specialising in tailor-made journeys through Andalucía and Spain. Founded in 2008, we have spent almost 20 years introducing travellers to the history, culture, gastronomy and landscapes of this remarkable country.
We are a small team of travel enthusiasts, cultural specialists and experienced professionals, bound by a shared passion for Spain. We are proud to call ourselves friends as well as colleagues, and we believe that the relationships we build with our guests, guides and local partners are at the heart of everything we do.
Our approach has always been a little different. We look at Spain from the Spanish perspective, seeking out the experiences, places and people that reveal something of the country’s character. We believe in taking the backroads, avoiding the crowds wherever possible and sharing the authentic aspects of Spanish life that visitors might otherwise miss.
How it all began: From TOMA TOURS to TOMA & COE
TOMA & COE began as a small tour operator back in 2008, when Manni Coe, our Founder and Director, was offered the opportunity to take guests staying at the Marriott Resorts in Marbella and Estepona on day trips around Andalucía. TOMA TOURS was born.
Manni took out a bank loan, bought a white Fiat Ducato and began pootling around Andalucía with up to eight guests at a time, all of whom had one thing in common: they wanted to discover the real Andalucía.
“We want to get to know the real Spain,” they clamoured.
Manni designed and devised tours to Ronda, Jerez de la Frontera, Antequera, Málaga, Gaucín, Seville, Granada and Córdoba. Before long, he was leading four, five or even six tours a week.
Those were small and humble beginnings. Guests complained that the van was noisy, rattled in high winds and had seats so low that they couldn’t see out of the windows! However, TOMA TOURS grew from strength to strength, and eventually there was enough money in the coffers to invest in a more suitable touring vehicle.
Manni had realised that comfort was key. His guests wanted to experience the culture, gastronomy, history and lifestyle of Andalucía first-hand, but they also expected a strong pinch of luxury.
By 2010, Manni realised he needed some help. Lindsay, who now owns a successful villa rental company, helped organise and consolidate the business before moving on to establish her own venture.
Enter Fernando. Fernando Montón and Manni were old friends, and Fernando initially agreed to work with Manni for three months, until they were both confident there would be enough income to support them both.
This was the moment TOMA TOURS grew and blossomed. We worked with a brand identity specialist in London to create a new identity: TOMA & COE. It seemed an awful lot of money to spend at the time, but looking back it was worth every penny. The brand identity has stood the test of time and TOMA & COE has developed into an established name in luxury travel in southern Spain.
Our Philosophy: Spain from the Spanish perspective
We have always tended to do things a little differently. From the outset, we approached our product development from the Spanish perspective.
How would a Spanish family spend a day in the countryside? What would a Spanish couple do in Seville? Where would they go, what would they eat and how would they spend their time?
These questions continue to influence the way we develop our journeys.
We avoid crowds wherever we can (although that is becoming increasingly difficult!) and prefer to take the road less travelled. We believe in exploring the backroads and the España Vaciada – literally, ‘Emptied Spain’ – sharing with our guests the most authentic aspects of Spanish life and culture..
And, of course, we never dilute our philosophy of high-end, authentic luxury. We believe that comfort, excellent service and genuine cultural experiences belong together.
Meet the TOMA & COE Team
Manni Coe
Fernando
Mariví
Mayte
The team behind the scenes
A successful journey depends on much more than the people who plan it. Scott looks after our website, while Deborah writes our content and helps ensure that TOMA & COE remains visible across search engines and the ever-changing world of SEO and AI-driven search.
We also work with a trusted network of guides, drivers, chefs, experts and local specialists. We take great pride in being able to call these people our colleagues and friends. Their knowledge, experience and enthusiasm are an essential part of what we offer.
Travel for Everyone: Our commitment to inclusion
At TOMA & COE, we proudly collaborate with LGBTQ+ travel agencies and welcome guests from across the community worldwide.
Our team’s own experiences have helped us build meaningful relationships with clients from diverse backgrounds, and we recognise the importance of creating an environment in which everyone feels comfortable and welcome.
Spain’s openness and long-standing culture of tolerance are reflected in many of the colleagues, suppliers and accommodation partners with whom we work. We take an inclusive approach to planning, tailoring itineraries to individual interests, preferences and requirements.
Over the years, we have developed different travel experiences for different audiences, from our FIESTAS & SIESTAS programme for those seeking cultural experiences by day and lively evenings, to Highlights of Andalucía and The Best of Spain for discerning travellers, particularly in the USA.
Whatever the journey, our philosophy remains the same: high-end, authentic travel, thoughtfully planned and delivered with care.
Looking Ahead: Bringing the real Spain to the world
Most of our clients come from North America and the UK, but in recent years we have also welcomed travellers from Malaysia, Australia, Italy, Sweden, France, the Philippines, Kuwait, Qatar, Saudi Arabia, Argentina, China, Romania and Bulgaria.
As we look ahead, the TOMA & COE team is excited about new prospects, opportunities and continuing to extend our reach throughout the world.
Our ambition is to introduce more people to the Spain we know and love: its extraordinary history, regional identities, food, landscapes and traditions. We want to keep discovering, developing and sharing experiences that reveal something beyond the familiar tourist routes.
We are proud of how far we have come since that first white Fiat Ducato in 2008, and the curiosity that started it all remains very much alive.
Whatever your travel plans, consider a trip to the lesser-known Andalusia or any other part of Spain you care to explore. We are ready for your enquiry and will be thrilled to design your very own bespoke itinerary.
TOMA & COE: Experience the Spain You Never Knew.
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